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CityOn.Xi’an Shopping Center Celebrates Earth Hour


The last Saturday of March every year marks the annual Earth Hour campaign, an international environmental initiative organized by the World Wild Fund for Nature to raise public awareness of global warming. This year, about 170 countries and cities across the globe switched off their lights for an hour on the night of March 25 to highlight the need for climate action. In Xi’an, major landmarks, including Bell Tower and Giant Wild Goose Pagoda, also joined the global switch-off to mark the Earth Hour. In celebration of our planet for Earth Hour, CityOn.Xi’an Shopping Center held a series of innovative campaigns during the past weekend, including an unplugged concert and an environmental protection fair.

The environmental protection fair, which started in the afternoon, featured exchanges and selling of used items, such as books, toys, apparel, jewelries and souvenirs. Parents and children decorated, named their own shops, and engaged in real-life face-to-face interactions. Throughout this process, young children have not only learned more about cyclic utilization of their daily waste, but also taken on their environmental responsibilities.

At 8pm, CityOn.Xi’an Shopping Center launched a special Earth Hour ceremony by lighting up the campaign slogan with bicycle power. As the billboard lit up, illuminating the center under thunderous applause of the customers on site, an unplugged concert was unveiled. Hosts, musicians and bands from a local radio station were invited to the event, bringing performances to further elevate the atmosphere of the shopping center. While enjoying the music, the audience has also gained more knowledge about the Earth Hour campaign and sustainable lifestyle choices.

The Earth Hour campaign at CityOn.Xi’an Shopping Center were warmly greeted in local market, bringing wide interaction and generating strong traffic. Launching these themed campaigns is essential to consolidate the culture and essence of the CityOn brand. In the future, CityOn.Xi’an will continue to practice its social responsibility, and deliver the message of sustainable development to its customers.