State-of-the-art nursing facilities hailed as model for shopping center industry
08/04/2017, Xi’an
CityOn, the new fashion landmark in Xi’an, welcomed an joint investigation team from the NHFPC (National Health and Family Planning Committee) and 9 divisions of the Shaanxi Province government. The group visited CityOn.Xi’an’s state-of-the-art nursery and researched its management regulations and development plan. CityOn.Xi’an Shopping Center is a family-oriented shopping mall dedicated to providing local customers with a superb shopping experience. CityOn. Xi’an has already won high praise from consumers, becoming one of the most popular shopping centers in the local market. CityOn.Xi’an’s nursing rooms have been highly successful with customers, offering safe breastfeeding products and interactive games and toys for children, in a warm, comforting and modern design. The investigation team recognized the facilities as a tremendous achievement benchmark for the rest of the industry.
With the popularization of the two-child policy, CityOn.Xi’an and its model nursing rooms has become one of the most successful shopping destinations for Shaanxi Province families. CityOn.Xi’an’s decision to provide the best services for families is driving change in the shopping mall industry and encouraging local communities to care more about children and women, including upgrading public services and promoting a modern and caring image for Xi’an with the international community.
The development of nurseries goes hand in hand with the emergence of a more caring and modern community. During the planning phase, the development division of CityOn visited many overseas shopping centers in the U.S., Japan and South Korea, to observe and learn from the advanced design and service concept of the their nursing rooms, which were then tailored to the Chinese market by analyzing the consumption habits of local consumers. As the first multi-functional nursing facilities in Xi’an, the nursery offers three rooms and one dedicated hallway, offering customers a private haven for breastfeeding, diaper changes, and parent-children toilets. Moreover, the rooms are equipped with bottle warmers, baby diapers, one-off Pail Pals, liquid soap, a play room, hot water and more. All these fully reflect CityOn’s dedication to providing the ultimate care to kids and female consumers.
Since the opening of the mall, CityOn.Xi’an’s nursing rooms have maintained a high-frequency rate of use. Over 50% of customers use the Baby Care Room 2 to 4 times per month and customer loyalty has been intensively strengthened by this. Moreover, CityOn.Xi’an Shopping Center has made sure to timely address consumers’ demands and comments through regular innovations, including upgrading adding more playful elements to the decor, introdcing children foot pedals, providing visors, air cleaner and more.
CityOn.Xi’an Shopping Center opened on April 28th 2016 and is jointly developed by Taubman Asia, a subsidiary US. mall operator Taubman Centers, Inc. and Wangfujing Group, the leading department store chain group in China. The center is an international high-quality one-stop shopping destination. Benefiting from Taubman’s 60 year experience in managing international shopping centers and Wangfujing Group’s deep understanding of the domestic retail market, CityOn.Xi’an Shopping Center creates a highly positive commercial atmosphere thanks to its complete supporting facilities and meticulous customer service. With a constant innovation spirit and huge enthusiasm for service, CityOn.Xi’an Shopping Center is highly acclaimed by all walks of life and has become the shopping center model for Xi’an and the whole north-western region.
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