Asa well-known audio sharing platform in China, Himalaya currently has480,000,000 mobile users and its market value grew 1,000 times since itsestablishment five years ago. As a typical unicorn company, the Xi’an MunicipalPeople’s Government signed a strategic agreement with Himalaya in 2018, in whichthe ‘Audio Library’ created by CityOn.Xi’an and Himalaya has brought theconsumption culture in Xi’an to the next level.

CityOn X Himalaya Audio Library offers a wideselection of audio books and customized audio cards

CityOn.Xi’ancreates a real-life library setting through its infrastructure development. Customersjust need to scan the QR code upon entrance of the audio library, and they can gainaccess to Himalaya’s different free audio book channels created exclusively forCityOn.Xi’an customers. The wide variety of selection includes literature,education, food and beverage, travel, fiction, etc. allowing customers to enjoyextraordinary audio entertainment as they shop or dine.

Inaddition, the best-seller reads that are popular among young customers thatwould normally require payment such as ‘Ma Dong’s Career Plan B’ or ‘KevinTsoi’s 201^st EQ Lesson’ are free to listen for customers inCityOn.Xi’an. To provide a better interactive experience, CityOn and Himalayaexclusively created ‘audio card’, where customers at CityOn.Xi’an can designand customize their own audio greeting cards to send blessings to their lovedones just through a scan of the QR code.

‘CityOn Radio’ enhances message delivery and adds afun touch to the mall’s messages

CityOn.Xi’an’sextensive collaboration extends beyond offline to online, where customers areoffered a brand-new way to receive messages from the mall. CityOn.Xi’anutilizes Himalaya’s platform to create an exclusive radio channel forCityOn.Xian, enabling customers to receive messages, member benefits, branddetails, and customer service information immediately. Customers can either useoffline QR code scan or manual search on Himalaya APP to gain first handinformation on the happenings of CityOn.Xi’an. The breakthrough approach completelytransforms communication between a shopping mall and customers, where messagedelivery is now easier and livelier.  

CityOn.Xi’an’s General Manager Xu Jing Dong said,“CityOn.Xi’an has always been at the forefront of new retail and has achievednumerous firsts in the nation. For example, CityOn.Xi’an innovativelyimplemented APP technology in a wide variety of services, such as launching theworld’s first offline experience store for DiDi, China’s first SF Expressdelivery customer service store, and the first to have a smart electric bikestop, motorcycle charging facility, and Ponycar flagship store in China’snorth-west region. These O2O collaborations have brought CityOn.Xi’an and customerscloser together, successfully converting online traffic to offline footfall andachieved record-breaking performance in customer traffic and sales.

‘Audio Library’ represents CityOn.Xi’an’s missionof being customer-centric and innovative, striving to be the commerciallandmark of Xi’an and the whole of China’s north-west region. The collaborationtruly reflects CityOn.Xi’an’s commitment and effort in bringing outstandingretail experience to customers through partnerships with different thirdparties, and to set the benchmark of customer service in the industry.