With the shocking launching ceremony, CityOn(Xi'an) Shopping Center's "Full" Xi "Sharp Quality Upgrade" and the launch of the whole brand renewal and service upgrade conference also kicked off. Nine new brand representatives attended the event and witnessed the renewal and upgrading of CityOn (Xi'an) shopping mall. This time CityOn (Xi'an) Shopping Center will be fully upgraded from brand to service. From September, consumers come to CityOn (Xi'an) Shopping Center. The series of targeted service upgrades will also enrich customers' in-depth consumption experience at CityOn(Xi'an) Shopping Center.

This year's CityOn  (Xi'an) shopping mall brand renewal is intended to bring consumers a richer and more comprehensive brand experience. The newly unveiled brands include KAWAMURA coral jewelry first shop in China, Sephora's first brand new concept store in northwest China, and Shaanxi's first colorlab by Watsons new make-up concept store, Nike750 Xi'an first store, OPPO Xi'an super flagship store, Li Ning full-scale benchmarking store, Beicheng's first Lego authorized store, Beicheng's first Harmony World Watch Center, Beicheng's first Samsonite luggage store , Nai Xue's brand new spring mirror theme store and a series of online celebrity stores. It is understood that from August, the new and old brands of CityOn (Xi'an) shopping center will also provide consumers with a "crazy" renewal benefits. The first brand new concept store in Sephora Northwest (the only Sephora MAC Northwest stationed) to debut on August 31 will not only bring consumers a Biotherm prototype for a live experience, but also the MINI show, beautiful classroom and The limited eyebrow trimming experience worth 168 yuan will allow consumers to experience the dazzling beauty of beauty. In addition, Shaanxi's first colorlab by Watsons new cosmetics concept store will also offer a discount of 100 yuan for members over 400 yuan, a 100-plus discount for 10 major hair and hair care brands over 199, and buy one get one free across the entire brand of cleansers / masks / eye masks. At the same time, the OPPO Xi'an Super Flagship Store, which is about to open, will also have new machine launches and great value purchases.

In addition, buy one get one free of Cücheng cotton premium home service, 50% off some products of SHINE Xuanzi, 50% off on designated products of 4inlook, and get one gram of gold if the gold is over 10 grams (including 10 grams) (Do not accumulate one gram if you do not accumulate more than 10 grams), you can enjoy a 30 yuan / gram reduction for gold weighing more than 10 grams, a 20 yuan / gram reduction for less than 10 grams, and every full purchase of inlaid / K gold 1000 minus 200 yuan (not accumulative), Polo sport kids 2-4% off some products, ARIOSE years new products 8.8% off selected products, buy one get one free, Tito nail manicure and eyelashes first experience 50% off manicure and eyelashes, Y: 2 short sleeve Starting from as low as 49 yuan, 50% off Vero Moda, 50% off Westlink / Funlink, and more than 200 brands will give back to consumers with great discounts and gifts through relaunch. As consumers' mentality for innovation is getting stronger and stronger, how to play a differentiated strategy card under the phenomenon of brand homogeneity to stand out in the fierce market competition? The CityOn (Xi'an) shopping center project management team has been paying close attention to changes in consumer preferences, and formed a new upgrade combination model of "service upgrade + brand renewal". The new blueprint always takes customer experience and service as the starting point, adhering to the concept of customer first and innovative business model.

In terms of service and experience upgrades, CityOn  (Xi'an) Shopping Center gave a pleasant answer. CityOn  (Xi'an) Shopping Center always explores to bring strong emotional resonance and interaction to consumers. Comprehensive service value provided to customers through commodities, customer management and membership management. Allow consumers to achieve double satisfaction in terms of material, life content and cultural spirit. At the same time, they also meet consumers' comprehensive experience needs by holding activities that consumers pay attention to and love. CityOn  (Xi'an) Shopping Center will launch the "2019 Xi'an Air Show · Flight Happy Season" Aviation Carnival in conjunction with Xi'an Yanliang National Aviation High-tech Industrial Base and Phoenix Network Shaanxi on September 7th. After the customer's demand, it brings another national heavy IP scene experience to consumers.


It is reported that from September 7 to October 7, CityOn (Xi'an) Shopping Center will become a "base" for navigation. The three interactive experience areas "Cloud Dream Space", "Blue Sky Glory", and "Not More than Flight" will present many hard cores such as aeromodelling, real aircraft, technology interaction, VR experience simulation driving, air show cultural creation, etc. for consumers who like aerospace content. In addition, consumers can receive a general aviation passport in a designated area as long as they use any shopping ticket, and they can also get limited gifts when completing the punching task. The wonderful series of events "Sky City" symphony flash performance, aviation theme class, aviation lovers, and general aviation meow creative show will be staged during the exhibition period. In this way, from the self-created IP scene to the cross-border national hard-core IP, which allows consumers to deeply participate in the interactive mode, it has also become a new highlight of the CityOn (Xi'an) shopping mall to construct an emotional / knowledge experience scene. This upgrade also includes the operation of members. CityOn  (Xi'an) Shopping Center has created an in-depth operation and service upgrade around members. On this basis, the  Quality Life Circle small program was born. Through in-depth interaction with members through the combination of the new brand settled in, it has become one of the strategies to help the brand renewal by closely linking the members and tenants of the mall. At the press conference, CityOn  (Xi'an) Shopping Center created a monthly "Member Day" for all member consumers. All member friends can enjoy special benefits on Wednesday of the last week of the month. Double points, big-ticket shopping spikes, 50% off selected restaurants, 88 points against Oscar Studios International Studios (CityOn Store) value-added movie tickets and other exciting member activities will kick off in September, Become the most attractive normal activity for members and friends.


Not only that, the CityOn (Xi'an) shopping mall, which has always emphasized innovative services, also demonstrated its cross-border strength in leading industries through service releases. Among them, the cross-border cooperation is hungry? The country's first "Knight Inn" and the first "Quality Travel Service Station" in the northwest of Shouqi, not only become the industry benchmark, but also add a new experience mode for consumers to dine and travel. . Consumers can take delivery orders through the Hungry Mo platform to get exclusive welfare discounts launched by Hungry Motley (Xi'an). In addition, as long as they become a member of the CityOn (Xi'an) shopping center, they can also receive the first The car packages offered by new and old users up to 80 yuan by Automobile, make consumption and travel more diversified. In addition, the collective appearance of innovative services such as "Visitor Interactive Rest Area", "Animated Light Curtain", "Art Gallery", "Customer Voice Wall" and "Members' Exclusive Parking Space" also became a surprise to the press conference.

Xu Jingdong, general manager of CityOn (Xi'an) Shopping Center, said: "Recalling the past three years of CityOn  (Xi'an) Shopping Center, CityOn (Xi'an) Shopping Center adheres to the business philosophy of customer first and is committed to becoming Xi'an. A benchmark commercial landmark in the entire northwestern region. Joining merchants to bring outstanding shopping experience to more consumers, and setting the benchmark for the industry in innovative activities, smart shopping malls, hardware facilities and service details Recognized and loved. With this refreshed upgrade, CityOn  (Xi'an) Shopping Center will start from the heart and work with merchant brands to help consumers live a better life. "